SEREALA · EYE MAKEUP

SLIMOLY Mascara – Buildable Volume & Defined Lashes

Build the lash look you love. A dual-material brush adds volume, thickness and definition, with a finish you can build from everyday polish to a bolder lash look.

Excellent 4.9
19,968 Reviews
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Buildable Volume Dual-Material Brush Defined Lashes

Volume, Your Way

Layer additional coats to build thickness and dial up your lash look.

Two Bristle Types. One Brush.

Molded and fiber bristles twist together 360° to coat and define lashes.

Definition Without the Clumps

Designed to build a fuller-looking finish while keeping lashes separated.

Made for All-Day Wear

A formula designed to resist flakes and transfer throughout the day.

How to Use
  1. Start at the roots. Place the brush at the base of your lashes.
  2. Wiggle and sweep. Gently move the brush from side to side as you sweep toward the tips.
  3. Build your finish. Add more coats to reach your preferred volume.

Application tip: Gently twist and rotate the brush as you apply to help coat each lash.

Shades & Your Look

The regular mascara range includes three shades. Check the product options for current availability.

800 Hypnotic Black

A deep black option for bold contrast and a more dramatic lash look.

805 Spotlight Brown

A softer alternative for understated, everyday definition.

815 Black Plum

A deep plum-toned option for a subtle twist on classic dark lashes.

Swatches are illustrative. Actual color may vary with lighting, screen settings and application.

Who It's For

A choice for anyone looking for buildable volume, added thickness and more defined-looking lashes.

  • Buildable everyday or statement eye makeup.
  • A fuller-looking lash finish with separation.
  • Three color options to suit different makeup preferences.

There is no specific skin-tone restriction. Choose by the look you prefer rather than matching your complexion as you would with foundation.

This product is not specifically described as a mature-lash or sensitive-eye formula. If you have known ingredient sensitivities, check the packaging before use.

Formula & Ingredients

Featured ingredient: Panthenol (Vitamin B5). The formula also combines waxes and film-forming ingredients to help coat and build the look of lashes.

Ingredient information reflects the published regular 800 Hypnotic Black formula. Refer to the packaging for the ingredient list applicable to your shade and batch.

Wear & Formula Questions

Is this the waterproof version?

This information describes the regular mascara. The waterproof version is a separate formula. Transfer resistance does not mean waterproof.

Can I apply more than one coat?

Yes. Add coats gradually to build your preferred level of volume and thickness.

Is it vegan and cruelty-free?

Please refer to the product packaging for vegan and cruelty-free information.

Does it make lashes grow?

It is a makeup product designed to enhance the appearance of lashes while worn. It is not presented here as a lash-growth treatment.

Build your volume. Define your look.

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SEREALA · THE LASH EDIT

See Your Lash Look
Come to Life.

Buildable volume. Beautiful definition. Discover the lash look in motion.

01 / 03
01 Build Your Volume
02 / 03
02 Define Every Lash
03 / 03
03 Make It Your Look

YOUR LASHES. YOUR LOOK.

Black Plum mascara comparison on short, fine, curly, and straight lashes

VOLUME MEETS DEFINITION

Fuller Lashes.
A Bolder Look.

Build your lash look with bold volume, added definition, and a finish that makes an impression.

  • Buildable Volume & Definition

    A dual-material brush combines molded and fiber bristles to build fuller, bolder, beautifully defined lashes.

  • Up to 800% Volume Boost*

    Create a dramatic, false-lash effect with up to an 800% volume boost compared with bare lashes.

  • Three Standout Shades

    Find your finish with Hypnotic Black, Spotlight Brown, or Black Plum.

    Hypnotic Black Spotlight Brown Black Plum

  • Made for All-Day Wear

    Clump-free, flake-free, and transfer-proof for a defined lash look throughout the day.

*Compared with bare lashes. Individual results may vary. Image shows shade 815 Black Plum.

Close-up of mascara application with an orange and black brush

CONSUMER FEEDBACK

More Volume.
Beautiful Definition.

From fuller-looking lashes to a more defined finish, here’s what users agreed:

  • 90%

    Agreed it adds volume and thickness.

  • 89%

    Agreed it makes lashes look longer.

  • 88%

    Agreed it does not flake under the eyes.

  • 87%

    Agreed it creates a bold, dramatic lash look.

  • 86%

    Agreed it does not clump and leaves lashes defined.

Consumer-reported results. Individual results may vary.

Volume Conditioning Complex featuring Water, Glycerin and Vitamin B5
SEREALA · FORMULA SPOTLIGHT

What Goes Into
Your Lash Look.

Beautiful lashes begin with a thoughtful formula. Discover the ingredients behind a smooth, buildable mascara experience.

01

Water

THE BASE

Helps create a fluid, workable texture for smooth and even application.

02

Glycerin

MOISTURE SUPPORT

A humectant that helps attract and hold moisture, supporting a smooth, comfortable application.

03

Vitamin B5

LASH CONDITIONING

Also known as Panthenol, this ingredient helps condition lashes for a softer, cared-for feel.

Build your volume, define your lashes, and make every coat your own.

GOOD TO KNOW

A Few Things Worth Knowing.

How do I build a fuller lash look?
Start at the base of your lashes and gently wiggle the brush upward. Add another coat to build your preferred level of volume and definition.
Where can I check the ingredient list?
Refer to the ingredient information on your product packaging for the formulation associated with your selected shade and batch.
FAQ

1. What does this mascara do?

This mascara builds striking, bold volume, thickness, and definition for a false-lash effect. It delivers up to an 800% volume boost compared with bare lashes.

2. What makes the brush different?

The brush combines molded and fiber bristles twisted 360°. This dual-material design is engineered for buildable, extreme volume and clump-free definition.

3. Should I choose the regular or waterproof mascara?

Choose the regular mascara for the three-shade lineup: Hypnotic Black, Spotlight Brown, and Black Plum. Choose the waterproof mascara if waterproof wear is your priority.

4. How do I apply this mascara?

Start at the base of your lashes and wiggle the brush from root to tip. Layer additional coats to build the volume you want, and twist and rotate the brush as you apply to coat every lash.

5. Does this mascara clump, flake, or transfer?

This mascara is clump-free, flake-free, and transfer-proof for all-day wear. In a consumer study of 136 people after one week, 88% agreed it does not flake under the eyes, and 86% agreed it does not clump and defines lashes.

Five-star review

SLIMOLY Mascara

Create a stunning look that is thick, voluminous, and perfectly defined—lash by lash.